If you have a small business that mainly services a local area it is critical to ensure that you optimize your site to increase its standing in search results. This can be one of the biggest factors in attracting business given that search engines are often used by consumers with specific needs or interests. Fortunately, if you take the time to do this, which is rather easy, you can boost your revenue significantly.
The first thing that you will want to do is to determine where your site currently stands in its ranking on various search engines. Some of the most commonly include google, bing, yahoo, yellowpages and city search. Of course there are additional local search engines that may be more common in your area. Knowing these can increase your understanding of where your site stands. When examining your site’s ranking you will want to use various combinations of search terms. This should include where your business is located as well as key terms that a consumer would use to find it. After you have done your own investigation you will see what terms you need to ad to your site to be seen by more people in your area.
Then you will need to make adjustments to your website to optimize your local search standings. One small adjustment that can greatly improve your search engine results is to add the address of your business to your site. This can easily be done by adding a footnote on all pages of your site that includes your businesses full address. If it works with the formatting of your site, you can also add the address on a header. This can be done tactfully while being functional on your site.
You should also consider adding your location to the titles of each page on your site. Using the name of your town as well as the zip code is ideal. This is due to the fact that many people will include this information with their search. The more frequently the search parameters match information on your webpage, the higher your site will rank in the results that the user will see. The higher you rank, the more likely it is that a potential customer will visit your site.
Finally, be sure that your website is registered under the address of your business. It is rather common that when a website is first built the owner registers it under their personal information. This can be for a variety of reasons, but it then usually becomes something that is forgotten. Take a moment to be sure that your site is actually registered under the address that your business is at. This simple step will help to boost your site as well.
There are many things that you can do to optimize local search results for your site. The key is to have the terms in your site as frequently as possible, while still keeping it sensible and easy to read. The effort will be well worth the increase in business that will follow.