Local SEO is essential to those small businesses that operate on a regional level, as opposed to a level that is national. Therefore, it is imperative for a small business owner to optimize SEO in such a way that brings more organic traffic as well as conversions and leads in order to target a base of customers that are local. This will, in turn, make the opportunity for greater revenue to be more likely. In this article, we will discuss a few tips on just how the small business owner can maximize local SEO.
1. Create a Google Account for Your Business
The first step you should take is to register for Google My Business. This will give your business a presence for no charge within the search engine. In addition, Google Maps will also feature your place of work. With Google verifying the legitimacy of your business, you are taking your local SEO in the right direction. But you don’t want to stop there.
Once your account has been established, you can optimize it by taking a few simple steps. First, be sure that all of your information regarding your business is correct as well as up-to-date. Establish plenty of images related to your business, and include your logo, hours of operation, any general questions and answers to these, information on your goods, and acceptable forms of payment your customers can use. Begin to generate content through your account, and implore your customers to leave you favorable reviews and be sure to respond diligently to customer concerns on a timely basis.
2. Encourage Favorable Reviews
This is an important step to local SEO optimization. You want to engage in good business with your customers in order to encourage them to leave favorable reviews for you. Many, if not most, individuals interested in shopping or hiring someone for a service check out the reviews placed online. Not only do good reviews aid your local SEO, but it also encourages potential customers to do business with you.
Taking the initiative with your customers is an excellent way to generate favorable reviews. For example, after the close of a sale why not ask your customer to give you a review? And when you have been left a favorable review, be sure to interact with the customer, thanking them for their business. Don’t forget to address reviews that are negative in nature so that potential customers are aware that it is important for you to fix problems that arise and to make existing customers happy and willing to do business with you again in the future.
3. Create Content Based on Local Events
Another excellent way to boost your local SEO is to create content that is centered around what is happening in your area. Local news is going to be interesting to local people, which means that potential customers in your area will be more likely to see your business if you bring them to what they are already looking for.
These three tips are highly beneficial to maximizing your SEO locally, and gaining more traffic and sales for your small business.